Father's Day is the perfect opportunity for your business to reach out to potential customers. All you need is a little incentive to get them through the door.
Mums, wives, kids and grandparents are all about to do something special for a man in their life, so why not give them a hand?
Choosing the right gift isn't easy and fathers can be a tricky bunch. Which is why you need to reach out to your customers and let them know that your business has exactly what they're looking for.
Give Dad a Reason to Visit Your Business
Think of ways to entice Dads into coming to your restaurant over the Father's Day weekend. Consider creating a special menu or dish, running a competition, offering a complimentary product or simply providing a discount. Have fun with this and get creative!
Get the Kids Involved
Be unique and offer something that Dad and the kids can enjoy together. After all, it's Father's Day that we'll be celebrating, so embrace it!
Generate Buzz
So you've got something special happening for Father's Day - great! Now, what you need to do is communicate this to your customers.
An SMS campaign is a fantastic way to do that - it's instant and you know that your customers will see and read your offer.
An Email campaign is also effective and gives you the opportunity to create engaging and visually exciting content that's bound to entice your local Dads!
Use Social Media to promote your specials. As well as posting about your Father's Day deals, you can actually further your promotion! Run a Facebook competition: silliest dad photo wins a prize, free meal, special package - let your imagination be your guide.
Don't Pass on the Opportunity
Father's Day only comes around once a year so don't let this opportunity pass you by. Every business will be vying to get customers coming through their door, so why not make it yours?